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Bigfoot, the Abominable Snowman, the Leprechaun, The Easter Bunny, Santa Claus and the "going rate", are all myths. Yes, they really are. You might believe that some of them are myths and some are not. After you read further then maybe you will believe that the "going rate" is a myth. And yet, as men pursue Bigfoot, contractors search for the "going rate". And the quest after the "going rate" is even more dangerous than the quest of Bigfoot.
Seriously, do contractors think there is some secretive association that creates the "going rate" and then tells only the chosen few contractors of the inner circle? Or do certain contractors meet secretly once a year in some retreat at some mountaintop lodge to talk about and create the elusive "going rate"? What if you are not keeping up with the times and you use the "going rate" for 5 years ago? Or what if you just moved here from another state and you are using the "going rate" from your previous home?
One thing is certain, pursuing the "going rate" will put you out of business. Ok. Why? Because even if there was a "going rate", whose is it? What if the "going rate" was rate that was too low for you to live on? Right now, let's slay this mythical beast. There is no such thing as the going rate. Nope! "Oh pshaw!" You say. "Everyone talks about the "going rate". Even down at the paint store the clerk tells all my customers what the "going rate" is that I should be charging. And the counterman at the paint store knows all about what a painting contractor should charge."
I am certain that the counterman has no business mentioning what you should be charging; because he is full of El Toro poopoo. The only "going rate" that you should concern yourself with is "your going rate". That rate, my friend is the rate that YOU need to charge to make money and stay in business. And for you to know that, you need to study things like your overhead and expenses.
So when you hear someone asking the question, "what's the going rate"? You can do one of two things.
1) just shake your head and walk away, knowing this contractor is lining up for a big splat down on the runway of life, or
2) you can quietly but calmly explain that there is no such thing as the "going rate" , and that anybody else's going rate may or may not work for them. The only "going rate" is your going rate or HIGHER.
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