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How can you promote your business in a more creative way without spending too much money on traditional advertising?
One ingenious method is the use of items as a business promotion through branding and exposure. This can be done by making the business name, logo, design or other business signs visible in the market without necessarily using high-end marketing techniques, such as print ads, media and billboards. Promotional items can be in the form of simple yet functional objects that are essential for everyday use.
One perfect example of marketing materials is leaflet racks.
Leaflet racks make effective advertising items because of their functionality in the workplace. Due to this, they make great gifts for clients and employees, as they are useful as office supplies. With the objective of further promoting a business, company name and logo can be printed on a leaflet rack for more brand exposure.
Similarly, they are effective aids in your own office as containers for your literature that help promote your business. Examples of these are leaflets, brochures, and other printed retail displays.
The racks will look even better when customised to suit your company's image. Like other promotional items, you can incorporate as many details to enhance your brand. It's not just about the name and logo, although these two top the most effective advertising factors because of their highly recognisable quality, but other elements of business can be included as well.
Hence, if you have an official colour, then tailor-made your leaflet racks to show off your brand's hue. If you have an artwork, print that one too. If you have a motto, have that customised as well. Match these with your own company's brochures displayed in a leaflet rack placed on your store's countertop and you will surely attract undivided attention. With the way it will draw in customers, make sure to have lots of extra copies printed.
In the same way that you promote business in your own establishment through custom-made leaflets, put your name out there for contacts and clients to see. Give these racks as souvenirs, freebies or simply as gifts.
What is the best time to give branded leaflet racks to such important people without appearing too obvious and lame in your advertising campaign? Take advantage of corporate events, one of which is a press conference, and include them in your loot bags. If you usually have product launches, store openings or media visits, you can also use them with your name and logo on them as giveaway items. Furthermore, events like openings and store sales are ideal times for rewarding your loyal customers and enticing new ones with freebies, and what better way to do it than to give functional items like these racks. Specially made pieces reflecting your business are also great advertising means without having to spend millions. If you order in bulks from a supplier, you are more likely to get a discount!
Other important events are trade exhibits and conventions, as well as special occasions in the calendar year like the holiday season, Valentine's Day, Labour Day, Fourth of July, Halloween, etc. If you want to be more creative and daring, increase the branding by spicing up the customised factor made for these special occasions. Instead of the straightforward business name and logo, add a certain design relevant to the occasion. It can be in colours and artworks.
Leaflet racks in red and jazzed up with hearts and small cupids look cute for a Valentine's Day special sale. Racks designed with colourful Easter eggs are perfect for Easter Sunday, and an artwork of fireworks display on those items are not just appealing but timely for Fourth of July. You might even want to consider selling limited editions of themed leaflet racks to generate more sales. After all, holidays seem to bring out more shoppers than the usual. Why not grab the opportunity?
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